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◈ Vox — Article #2
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║ 📰 News · Vox article 2 ║
║ 2026-08-31T06:00:00-04:00 ║
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│ Your loneliness is big business for these startups │
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Summary / excerpt:
Over the years, Julianne Holt-Lunstad has fielded many requests from startups looking
for her help. These entrepreneurs came to the Brigham Young University professor with
the well-meaning goal of “solving” loneliness; they believed their app or company could
help consumers build genuine connections, and wanted Holt-Lunstad’s opinion on this
feature or that business tactic. Across the pond, University College London professor
Noreena Hertz was getting the same calls. They wanted her to join their boards, to
advise them, to give their proof of concept a stamp of approval. “Of the many startups
whove approached me, and its probably about 50 or 60 in the space,” Hertz told Vox,
“there hasnt been one where I felt convinced by their business model.” That CEOs and
founders were clamoring to pick the brains of these two women is entirely predictable —
their work may have been the basis on which
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https://www.vox.com/the-highlight/499619/loneliness-big-business-startups-apps-camp
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